Want to run Meta ads? You better be showing up on social!

Written By danielle fewings

We say this with love: if you're not active on Facebook or Instagram, you're not ready for ads. 🫶

Here’s why that matters…

When you start running Meta ads, the algorithm has one job: figure out who’s most likely to buy from you. And to do that, it looks for signals: your existing content, your followers, your engagement, your vibe.

👻 If your Fb page and IG are a ghost town, Meta has no data to work with.

So guess what happens?

Part of your ad budget goes toward figuring it out.

💸 If you’re spending $100/day and your Facebook page has zero engagement, Meta is going to use a chunk of that $100 just to learn who your audience might be… instead of using it to drive actual purchases.

That’s money you could be putting to better use.

What Does a Thriving Facebook Page Look Like?

Hint: It’s not about how many followers you have.

It’s about:

  • Comments

  • Shares

  • DMs

  • Post saves

  • Real interaction with real people

Your goal is to build a community, not just a catalog. If your feed is just you selling AT people all day long, you have work to do.

How to Build One (Without Being Cringe)

You cannot just post products and links all day and expect people to care. You are the influencer of your brand, so it’s time to act like it.

Here’s how to start showing up:

  • Be relatable. You might think your life is boring, but people love seeing the person behind the store.

  • Skip the Canva quote graphics. If you want to share a quote, post a selfie and use it as the caption.

  • Post 2–3x per day on your Facebook page (not your personal profile) and at least once daily on Instagram.

  • Use stories to nurture. Show behind-the-scenes, talk to your people, use polls and stickers.

  • Share the obvious. Everyone experiences weather and eats three meals a day—those are four easy content ideas right there.

  • Exploit your pets. We don’t make the rules. 🐾

And if you need a role model? Look at Kim Kardashian.

She doesn’t just pitch Skims 24/7. She posts her kids, her day, her outfits. She built a billion-dollar brand by being social on social media.

You can do the same thing in your own way.

Bottom Line:

If you want your ads to work, feed the algorithm.

Don’t make Meta guess who your audience is; start showing them. Build a community, show up consistently, and let your organic content set the stage for paid success.

Because if you want to sell on social, you need to actually be social on social media.

danielle fewings
Next

$6k In Sales Before Coffee