Before you spend a dollar on Meta ads, take a look at your Facebook and Instagram pages. Are they active? Are people engaging? A thriving social presence feeds the algorithm the right signals—so your ad budget doesn’t have to.

Woke up to a client text: “It’s not even 10am and we’re at $6k already!” That kind of momentum isn’t random—it’s the result of strong foundations, aligned inventory, and a combined strategy across Meta and Google. This post breaks down what it actually takes to scale: from product descriptions to planning ahead, plus why communication with your service providers is non-negotiable.

People are already searching for your store and the exact products you sell—but if you’re not running Google Ads, you’re probably not showing up. Here's how one store is turning search traffic into nearly $5K in extra monthly sales.

Meta ads are more affordable and effective than they’ve been in years. One client just had her best month ever after spending less on ads than the year before. If you’ve been holding off because of cost, now’s the time to jump in! This could be your most profitable season yet.

Google’s not just a search engine anymore. It’s a business—and if your store isn’t showing up through Google’s own products like Google Business, Shopping, or YouTube, you’re likely invisible. Learn how to show up the way Google wants you to and get your store seen by real shoppers.

Even with tariffs and economic uncertainty, emotional impulse shopping will always be a driving force in consumer behavior. People will splurge on what catches their eye, regardless of external factors. The trick? Staying in front of your customers through ads so you can capture those spontaneous purchases. Learn how ads can turn these impulse buys into profits for your boutique.