Frequently Asked Questions

Depending how long you’ve been in business, the first 30 days will vary from one person to the next. However, regardless, Facebook will spend the first 30 days showing your ads to people who are MOST familiar with you (your warm audience). This way it can see what type of person responds to your ads, then going forward it can find more of those people. The longer you’ve been in business, the more people you have that are familiar with your brand and in your warm audience. The less time you’ve been in business, the more time Facebook has to spend creating a warm audience. This is why it’s important to help move the train along by supplementing with your own organic content.

Anyone that falls into any of these categories: has purchased from you via your website or app, has visited your website, has visited/ engaged with your Facebook page or Instagram, has watched a video on your Facebook page or Instagram, is on your email list. It’s important to note that Facebook Ads Manager cannot pick up anything happening inside a Facebook group. You can read more about your warm audience here.

The top 3 things, in no particular order:

• Make those product descriptions POP, more info here.

• Build engagement on your Facebook Business Page, more info here and here.

• Use pictures that convert, more info here.

If someone makes a purchase within 7 days of clicking or 1 day of viewing your ad, Facebook will attribute that purchase to the ad. That being said, if they also opened an email from you or ordered from your live sale in that time frame, the purchase can ALSO be attributed to your email and/ or live sale. However, if you use Shopify and Klaviyo, your ads and emails are all coded so reporting in Shopify can accurately attribute purchases to the marketing avenue they stemmed from. I am currently in the process of coding Comment Sold and WooCommerce client ads for attribution. This is a new feature, so will take some time to update everyone and gain reporting insights.

Within the first 30 days of running ads, you will receive a complete historical look back to day one. After 30 days the early data starts to become irrelevant, so beyond that, the report will include a 7 day look back of data.

Last 7 days (02/09 - 02/15)

• Total ad spend: $1000 - how much you’ve spent on ads

• Purchase Revenue: $2000 - how much revenue is attributed to the ads

• ROAS: 2x - return on ad spend, for every $1 you spend, you’re getting a return of this much

• Number of purchases: 25 - how many purchases are attributed to the ads

• Average order value: $80 - the average order value of the purchases attributed to ads

• New customers: 20 - the amount of new customers acquired (Shopify: attributed to ads, Comment Sold: all sources)

• Customer Acquisition Cost: $50 - what it cost to acquire each new customer

• Total app downloads: 10 - how many app downloads were attributed to the ads

It might be a retargeting ad which shows something someone clicked on but did not purchase. If the captions says something alluding to them having previously viewed the item, then it’s showing exactly what it’s supposed to.

If it’s not a retargeting ad, then it’s a dynamic ad. A dynamic ad pulls every item available in your catalog and shows whoever is viewing the ad an item they are MOST likely to click on. This is why I don’t recommend excluding items from being available on your Facebook channel - we want to give Facebook as many options as possible to choose from when it’s deciding what to show the person viewing your ad.

Facebook analyzes the title of the product and the product description for keywords that match data points it has on users. You can read more about that here.

If an item was deleted without removing it from the Facebook Channel on Shopify and before Facebook synced the out of stock status, it’s stuck in the Facebook product catalog. Unfortunately the only way to clear out stuck items is to disconnect the product catalog and reconnect it. This is absolutely not ideal because it breaks all the existing ads.

What you can do to prevhereent this is remove sold out items from the Facebook Channel in Shopify before archiving or deleting them.

If you have stuck items, what you can do to prevent people bouncing because of a bad link is create a custom 404 page. I much prefer this option rather than disconnecting your ads and starting over. Info on how to create a custom 404 page can be found here.

• Shopify: Before archiving or deleting items, remove them from the Facebook Channel.

• Comment Sold: Un-publish before deleting the product.

• WooCommerce: Select “do not sync” to Facebook Channel before deleting.

That means Facebook sees you spending money on Facebook and they want to help you spend more! Feel free to schedule the call. However, keep in mind that while it’s exciting to speak to someone that works at Facebook, they are not an expert in your business, nor do they understand the full scope of the strategy I’ve implemented. For this reason, please schedule a 30 min chat with me prior to your call with them, so I can walk you through ads manager on a deeper level.

Simply put, no. For the reasons I’ve listed above, I don’t consider it a value add in exchange for my time. I do consider the 30 min chats valuable and those are available to you at any time, regardless of whether or not you have a call set up with a Facebook Marketing Expert.

We review each ad account once a week and at that time we will assess if ads need to be updated or changed. This will include reviewing inventory levels to make sure nothing being advertising is sold out and the conversion rate of each ad. If there’s anything you’d specifically like made into an ad, you’ll receive a weekly reminder on Friday to submit it over the weekend for the following week. Additionally, because we’re reviewing each ad account on a daily basis, if something being advertising does sell out, please email us ASAP so I can turn the ad off.

Tracking the inventory of items currently running in ads is a team effort! Your report has a link to all active ads running, so if you see something has sold through to levels below your comfort level, please email us ASAP! We do check once a week, but there still might be occasions when we see something is available but it's below your comfort level. We won't know unless you tell us!