Now Is The Best Time To Run Ads
If you’ve been thinking about running Facebook or Instagram ads but assumed they were too expensive, this is your sign to go for it. Not only is it cheaper to advertise right now, but ads are performing better than ever.
According to data shared by Business of Fashion, the average cost per click on Meta ads has steadily dropped over the last few years. (Currently $0.76 vs $1.10 in 2021) 💰 And in 2025, it’s the lowest it’s been since before Apple’s tracking changes shook everything up.
So what does that mean for your store?
👉 Your budget will go further. You’ll get more reach, more clicks, and more chances to convert, without spending more. And in some cases, with a smaller ad budget than you thought possible. HECK YES!
Real-World Win: Lower Spend, Higher Return
One of our clients just had her best month ever this May. 🎉 Compared to last May, she spent 11% less on ads and generated 21% more in sales from them. 😍 That’s a 35% improvement in return on ad spend just by starting with the right foundation and leaning into a platform that’s working hard for retailers right now.
Why This Matters Right Now
When the cost of getting in front of shoppers is lower and the return is higher, that’s the window you want to move in. These dips in cost don’t last forever, and when paired with the right strategy, they create serious growth opportunities.
Even a small daily ad budget can make an impact if you have:
Strong product photos
Clear descriptions
A website that’s easy to shop
A strategy aligned with your goals
If you’ve got those pieces in place, ads don’t need to feel out of reach. In fact, this might be the most cost-effective moment to start.
TLDR: Meta ads are cheaper than they’ve been in years and they’re performing better, too. If you’ve been waiting for the right time to get started, this is it. 🚀
Click here to schedule a strategy call to get started with ads!